Back in April the Social Penguin blog featured my very first guest post on the analytics behind Illegal Jacks successful use of social media marketing. It caused a bit of a stir at the time because I jokingly called analytics’s a “black art” because whilst it incredibly easy to do, a lot of people are […]Read more "Social Media Analytics – A beginners guide to free tools"
Way back in Feb/Mar of this year I posted here on the blog about a video I anticipated would go viral on youtube. It was the very first of a series of Old Spice ads featuring Isaiah Mustafa as the Old Spice guy that caused a sensation last week when Old Spice kicked off an […]Read more "Follow up to “the Old Spice effect”"
A few weeks back I blogged on the Social Media Penguin Blog about why we shouldn’t be ashamed of a little ego surfing every now and again. I’m now posting this again in full here in case any of you missed it. Social media combined with search engine listings has given rise to an interesting […]Read more "Googling Yourself…Not just for vanities sake"
Avid Twitter users will be aware of all the ongoing problems the social network has suffered recently. Tweet counts have been decimated, entire tweets have gone missing and the Fail Whale has been on my screen so often I was beginning to think it was actually my screen saver. I personally like to blame football […]Read more "Yay my Tweets are back!"
Last month the The Social Penguin blog were kind enough to post an article I wrote on Illegal Jacks use of social media to promote their burritos with a massive 1000 burrito giveaway. I’m posting it here in full for those of you who missed it, but please check out the original post for its […]Read more "The (completely transparent) Black Art of Twitter Analytics’s – Illegal Jacks style."
So I am a nosy inquisitive person full of random thoughts, and I wondered how useful Twitter lists could be at giving you an indication of the keywords people associate with your brand, picking Starbucks to poke around as I thought I could easily identify their core business. (In case you don’t know, they sell […]Read more "Turns out Twitter Lists aren’t a great source for researching your brand’s keywords…go figure."
I’m featuring on The Social Penguin blog this week, delving in to the Black Art of Twitter Analytics. It’s a really interesting article that also looks at the numbers behind social media marketing campaigns in a small business. Check it out here.Read more "Guest blogging at The Social Penguin this week"