Why did I decide reading text books was a good use of my time over Easter?

Hmm never the less I shall be trying to devour eMarketing eXcellence this weekend. (Did they think capitalising the second letter like every Mac product on the face of the earth would make the book sound cooler?) I had a talent for speed reading in university which I hope hasn’t diminished with age so if I do nothing but read I think I could get it finished in time for a book report next week. (Pfft who am I kidding? I still have FFXIII and Dragon Age: Origins to finish.)

Next book on SEO is already winging its way to me so I need to start reading this pronto.