Repost from a guest article I wrote for The Social Penguin Blog . Check out the orginal story for any comments. Kelly It feels like forever that I’ve been banging on about how important it is to measure your social media activity. In actual fact it’s only been a year but in that space of […]Read more "Social Media Metrics – Setting the standard"
It’s been just over a year since Illegal Jacks opened its doors and sought to educate Edinburgh’s masses about the goodness of the burrito. To celebrate the 6 months in business mark Illegal Jacks came up with #Jacksfreeburritos, a special one day only thousand burrito giveaway that was widely publicised online through social media. Based […]Read more "Illegal Jacks analytics case study 6 months on"
Well I was certainly wrong about LinkedIn missing a trick. It seems the complaints about not being able to view the search keywords that people used to find your profile have not gone unheard. As you can see from the pic above the changes to the “Who’s Viewed My Profile” section (which now also include […]Read more "LinkedIn implementing keywords in stats…for a price"
Perhaps the opportunity to relax a little helps stimulate our minds, this weekend I’ve been preoccupied with a few thoughts on social media. Most people understand that data is meaningless unless you have something to compare it to otherwise you have no context. If I told you in the year 2000 there were an estimated […]Read more "Some weekend thoughts about social media"
Back in April the Social Penguin blog featured my very first guest post on the analytics behind Illegal Jacks successful use of social media marketing. It caused a bit of a stir at the time because I jokingly called analytics’s a “black art” because whilst it incredibly easy to do, a lot of people are […]Read more "Social Media Analytics – A beginners guide to free tools"