LinkedIn implementing keywords in stats…for a price

Well I was certainly wrong about LinkedIn missing a trick. It seems the complaints about not being able to view the search keywords that people used to find your profile have not gone unheard.

Sample of the Premium LinkedIn Stats

As you can see from the pic above the changes to the “Who’s Viewed My Profile” section (which now also include you having to waive your privacy to view the stats) now include further details on keywords, industries and geography but only for users with premium (paid for) accounts.

The inclusion of keywords is quite significant as it will allow users to better optimise their profiles based on popular keywords associated with their profile and increase the chance of the right people seeing it. The real question is, is this adding enough value to premium accounts to entice people to upgrade? I’d imagine probably not, but fair play to LinkedIn for trying to get more money out of people.


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